Why Digital Transformation is Essential for Your Real Estate Business
Real estate is a challenging landscape to navigate. Consumers are looking to trade assets, and they are working across a multitude of systems to keep transactions moving forward. Digital applications are highly coveted, and in today’s age, the only way forward is through automated workflows and easy to use software applications. Many applications have been created to improve today’s transaction life cycle. Real estate professionals wear a lot of hats, so there are numerous areas for new digital services. Much of the focus has been set on marketing and lead generation, and a handful up-and-coming companies have taken notice of new opportunities. Proptech companies from around the world have rode the first wave of digital transformation, but many say the coming decades of innovation will be led by companies that didn’t exist five years ago. With an underlying theme of complacency set by big players, the conditions are prime for innovative startups to disrupt the status quo. Some a